Web Advertising and Marketing
• We search for the terms and expression that match the semantics of the client's web pages aiming at narrowing the advertisement process to the most targeted terms.
• We select the relevant search engines, time/location for the relevant queries aiming at the customer’s web pages.
• We compare the advertisement results in terms of efficiency / penetrations and we act improving the ads placement strategy.
• We monitor the competition and increase the bids accordingly.
• We maintain relevant statistics that are communicated regularly to the clients.
In this way the customer pays only for the those that are actually visiting the customer’s web site while placement of ad links is for free. The cost model is non linear such that the forts clicks (very important for a new advertisee) are affordable then as the number of clicks increases the Cost per Click increases as well.